Angel Vision Services
Solutions Designed for Your Success
Whether you need help with your next campaign or a comprehensive solution, Angel Vision is here to guide you each step.
Angel Vision works to understand your goals, define success, create deliverables and execute strategies to meet them.
Know your business and competition
Intelligence can take a variety of forms but serves as a foundational understanding of your business. Available services include:
- Market assessment. Identification of market sizing, industry dynamics, regulatory environment, economic factors.
- Competitive deep-dive. An understanding of key competitors, influencers and potential positioning.
- Customer insights and satisfaction. Elevate current data points, customer survey data and market trends to identify key areas of opportunity and growth.
- Survey research and analysis. Create, collect, analyze and report on survey research.
Creating a vision and a plan for success
Strategy can mean a lot of things, but at a simplified view it is a vision and a plan. -- What value can you provide and what is the plan to get there?
- Establish a Playbook. Why do we exist? How do we behave? What do we do? How will we succeed? What is most important right now? Who must do what?
- Create Business and Product Roadmaps. Roadmaps serve as a guide to where you want to go and identify practical milestones to achieving those goals.
- Measurements of success. It is important to understand both the leading and lagging indicators you will use to measure success.
Understanding your message and delivery
Content and design are the combination of what you want to say and how you want to deliver it. Available services include:
- Brand development
- Print and digital collateral
- Infographics
- White-paper research and development
- Press releases, news articles
- Campaign development
- Blogs and newsletters
Building and nurturing your online presence
Social and Digital Marketing continues to evolve to help engage audiences, drive brand awareness, nurture relationships, and generate leads through multi-channel touchpoints.
- Email marketing
- Lead generation and nurturing
- Website management and reporting
- Social media management and monitoring
Engagement Approaches
As businesses grow, so do their marketing needs. But when it comes to leadership, the big question is: what type of marketing support do we need? Each option serves a different purpose and can impact your projected outcomes and objectives.
Strategic Advisor
- Looking for: High-level guidance
- Best for: Thought leadership, positioning & strategy
- Commitment: Short-term or limited scope; potential to evolve with needs
Fractional CMO
- Looking for: Comprehensive, hands-on strategy & execution
- Best for: Growth-focused marketing leadership
- Commitment: Part-time, defined length
Project Contract
- Looking for: Execution support
- Best for: Content, design or social media management
- Commitment: Varies, clearly defined scope
Market Specialties & Niche Services
While marketing and consulting services are grounded in core principles and adaptable across industries, having an expert that truly understands your unique challenges can make all the difference. Angel Vision specializes in B2B, B2B2C, content marketing and thought leadership delivering proven results for financial services, benefits providers and insurance industries.
B2B & B2B2C Marketing
6 Steps to B2B MarketingB2B (Business-to-Business) and B2B2C (Business-to-Business-to-Consumer) marketing each come with their own unique challenges.
In B2B marketing, the focus is on building relationships with other businesses, which often involves a longer sales cycle and complex decision-making processes.
Efforts can be further complicated in B2B2C marketing where you must simultaneosly address the needs of business clients and the end consumers. This requires a dual approach that balances the interests, messaging, branding, solutions and service across audiences.
Content Marketing & Thought Leadership
View recent articlesContent marketing and thought leadership are invaluable strategies for building trust and authority.
By consistently delivering high-quality, relevant content, businesses can educate and engage their audience, address their pain points and provide solutions.
Thought leadership goes a step further by positioning the individual and company as an expert in its field, offering unique insights and perspectives.
Together, these approaches help businesses stand out in a crowded marketplace by showcasing their knowledge and expertise, making them the go-to source for industry information and solutions.
Financial, Benefits, & Insurance Services
Angel Vision brings over 20 years of marketing, communications and strategy expertise focused on financial, benefits and insurance services. In these highly regulated industries, the value of a company or solution can get lost in complex regulatory requirements and jargon. Angel Vision helps to simplify the message to provide a clear path to demonstrated value.
Key recognitions and industry awards:
- Contributor and published author for SHRM, BenefitsPro , Employee Benefit News, TalentCulture and HR Morning.
- Honoree of Benefits Pro’s Luminaries Class of 2022 for commitment to communication and education in benefits.
- Active member and contributor of Forbes Business Council
- Former board member for Employer's Council for Flexible Compensation (ECFC).